we are number two!!

PG's Mithun Is Selected By J.R. Watkins Co. For AOR Duties

• by Steve McClellan, February 12, 2015, 3:13 PM
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Winona, MN-based J.R. Watkins Co., known for its natural gourmet, home and personal care products, has selected Minneapolis-based Mithun as its new creative ad agency. There was no formal review.
It wasn't clear if the client previously had a designated AOR. Olson. also based in Minneapolis, did project work for the client but was not its agency of record.
Mithun is tasked with developing integrated campaigns for the 147-year-old brand whose portfolio includes an array of bath, body, health and home care products.
The new assignment comes as J.R. Watkins has experienced significant growth in the past five years, according to the company, doubling sales and partnering with national retailers such as Target, Menards, Whole Foods, Kroger and Rite Aid.
The firm cites recent Nielsen sales data that indicates Watkins is now second-ranked in the extracts business, led by its flagship Watkins Pure Vanilla Extract and  seventh-ranked in the liquid hand-soap category. J.R. Watkins has also expanded in Canada by aligning with Loblaws Supermarkets and Shoppers Drug Mart.
J.R. Rigley, President and Chief Marketing Officer of J.R. Watkins, said, “We’ve been able to build upon J.R. Watkins’ door-to-door roots, while expanding into the retail space and broadening the range of products we craft. During such periods of transformational growth, it’s important to have the right partners at the table, which is why we selected Mithun as our new Agency of Record.”    
The win follows the recent rebranding of Mithun, formerly known as Campbell-Mithun, which is part of Interpublic’s McCann Worldgroup.
Commenting on the appointment, Denis Budniewski, Mithun’s Director of Account Leadership and Growth, said, “Our companies have thrived during times of economic uncertainty by continuing to reinvent ourselves while remaining true to our roots. We are already fast at work developing strategies to deepen the connection J.R. Watkins has with its loyal enthusiasts while introducing the iconic brand to new audiences across North America.”  

New month new recipe from the Watkins archives!!

Hi there its April first and the warm weather is coming so its rib time, well okay anytime is rib time and these sound amazing. Enjoy!

Root Beer Barbecue Sauce:
2/ 3 cup/160 mL barbecue sauce
2 tsp/10 mL Watkins Root Beer Extract
1/2 tsp/2.5 mL ginger
1/4 tsp/1.2 mL allspice
Watkins Black Pepper
Watkins Sea Salt


Ribs:
5 lbs/2.27 kg pork loin back ribs
2 cups/500 mL water
1/2 cup/125 mL apple cider vinegar
1/3 cup/80 mL barbecue sauce
1 - 1/2 tsp/7.5 mL garlic powder
1 - 1/2 tsp/7.5 mL seasoning salt

Preheat oven to 350ºF/180ºC. Place ribs in large, shallow
roasting pan, bone side down. Combine water, vinegar, and
barbecue sauce and pour over ribs. Sprinkle with garlic granules
and seasoning salt. Cover and bake for 1 to 1 ½ hours or until
ribs are tender. Let cool. Place ribs on grill over indirect heat or
bake at 400ºF/200ºC for 20 to 30 minutes or until warm and
tender. Brush the ribs with Watkins Root Beer Barbecue Sauce.
Optional: sprinkle with Watkins Sea Salt and Black Pepper

CINNAMON SCENTED GRILLED CHICKEN BREASTS

Hey there just came across this and it looks like a great one,enjoy!

Ingredients

2-1/2 to 3 tbsp/40 to 45 mL fresh lemon juice
1/2 tsp/2.5 mL Watkins Garlic Powder
1/2 tsp/2.5 mL Watkins Curry Powder
1/4 tsp/1.2 mL Watkins Purest Ground Cinnamon
1/8 tsp/0.6 mL Watkins Black Pepper
Freshly ground, to taste Watkins Coarse Sea Salt
4

Directions

Combine lemon juice with all ingredients except chicken; mix well. Add chicken and turn to coat all sides. Allow to marinate at room temperature for 15 minutes. Grill or broil chicken 5 minutes per side, or until cooked through. skinless, boneless chicken breast halves

Burger time for the playoffs

Try this burger for the next playoff game.

Brushfire Burgers with Smoky Jalapeño Topping

Ingredients 2 lbs/900 g lean ground beef4 green onions, chopped (1/4 cup/60 mL) 4 tsp/20 mL Meat Magic    1 tsp/5 mL crushed cilantro 1/2 tsp/2.5 mL ground sage 1/2 tsp/2.5 mL seasoning salt 8 hamburger buns 1 avocado, sliced Topping: 3/4 cup/180 mL mayonnaise 1/4 cup/60 mL jalapeno mustard 2 tsp/10 mL hot pepper sauce

Directions Combine topping ingredients; refrigerate at least 30 minutes to allow flavors to develop. Preheat grill to medium heat. Combine all burger ingredients in a large bowl and form into 8 patties about 3/4 inch/20 mm thick. Grill about 15 minutes, turning once, or until desired doneness is reached. Serve on buns with topping.

Tell me how it tastes!

First recipe for 2013!

Heres tasty treat for all the nfl parties or any kind of party try'em out and let me know what you think

Vegetable Stuffed Potatoes

	Nutrition Facts: Makes 4 servings. Nutritional Information Per Serving Calories 330 Protein 7 g Carbohydrates 64 g Sodium 280 mg Fat 7 g Saturated Fat 0 g Cholesterol 0 mg Dietary Fiber 8 g

Ingredients 4 medium baking potatoes2 tbsp/30 mL 1 medium zucchini, cut into 1/2-inch/1-cm pieces 1 cup/250 mL fresh sliced mushrooms 1 large red or yellow bell pepper, cut into 1/2-inch/1-cm pieces 1 can (14.5 oz/411 g ) Italian-style stewed tomatoes 2 tsp/10 mL balsamic vinegar To taste,  Watkins Garlic Peppercorn Blend  To taste, freshly ground Watkins Coarse Sea Salt

Directions Prick potatoes with a fork and bake at 350ºF./180ºC. for 50 to 60 minutes or until tender. In medium skillet, heat grapeseed oil and sauté the zucchini, mushrooms, and peppers for 5 to 10 minutes. Add stewed tomatoes, balsamic vinegar, Pepper, and Salt; heat through. Cut open potatoes and press gently to fluff potato. Spoon over potatoes. Makes 4 servings. All recipes taste better with Watkins products!

New watkins product for canada

Here is the latest product to join our lineup NOW AVAILABLE—Onion & Garlic Pepper! We are happy to announce the NEW Onion & Garlic Pepper is now in stock and ready to ship! Onion & Garlic Pepper For over 100 years, Watkins has been going the extra mile to find the very best of the world’s herbs and spices. When you buy spices from Watkins, you get the taste of the world brought to your doorstep. Our all-natural spices contain only the highest volatile oils and are packaged so that you can enjoy them at optimal freshness. The great combination of onion and garlic joins our premium granulated pepper for an all-purpose savory blend. 32006 (2.29 oz/65 g) $7.99 Canada Only

Available at Watkins products!

Grilled chicken how to

Hey there found an article on the art of grilling chicken, enjoy!

How to Make a Perfect Grilled Chicken
 by: Angelica Florin

Grilling can be a fun, family activity during weekends. Spend your lazy afternoons in your backyard, and take out those grillers for a grilled chicken for your dinner.

Learning how to grill is not as hard as you would see on television. All you need is the proper temperature for your griller especially if you are using an electric grill. Nevertheless, if you have the conventional griller, try to find some dried wood or charcoal. Ignite the coals or wood by placing crumpled papers below each coal and then set the papers on fire. Do not pour gasoline on the coals or dried wood. The smoke coming from the coals will give a gasoline-like aroma to your grilled meat. These are your best weapons in grilling.

Choose the best part of the chicken. I usually use chicken thighs and legs since they are the fattiest parts of the chicken. These parts will yield a juicy, barbecued chicken. Although these may sound unhealthy, the taste is incredibly delicious. Some would still prefer grilling chicken breasts with the skins on.

Before you start grilling your chicken, do not forget to marinate them at least overnight. Yes, overnight. This is because the longer you marinade your meat, the better absorption of flavors happens. I prefer to use store-bought marinades as these save much preparation time in the kitchen. The downside of most ready-made marinades is their high sodium content. But if you have time, you can make your own marinade from scratch. In the recipe below, the marinade and the chicken were simmered together to speed up the process of grilling and also to let the flavors marry together. I like Asian-style marinades such as this:

For every kilo of chicken:

½ cup light soy sauce (available in the Asian section of grocery stores)

2-3 tablespoons of freshly squeezed lemon or lime juice

4 tablespoons brown sugar

1 medium stalk of lemon grass (pounded)

3 cloves crushed garlic

1 teaspoon sesame oil (optional)

Combine all the above ingredients in a heavy skillet and let it boil for two minutes. Add in the chicken and simmer for another five minutes. Drain the chicken in a colander and reserve the marinade for basting during grilling. Basting is necessary so that the chicken won’t dry out. The marinade can also be made as a sauce by making a basic roux. This is simply done by placing a tablespoon of butter on a non-stick pan and let it cook for minutes. Pour over the marinade and whisk until the sauce thickens. Taste the sauce and adjust the seasonings accordingly.

You can also opt to make a dry, rub marinade. This dry rub is comprised of herbs and spices and a little oil. For chicken, dried or fresh tarragon and rosemary blends together very well. If you want a spicier, grilled chicken, add a pinch of chili powder and cayenne pepper. There are limitless marinades for grilled chicken. A little imagination and creativity are the keys. Make sure that when grilling the chicken, never let the flame flare up. This will result in burnt chicken. This does not appeal both to the eyes and to the palate. If this occurs, sprinkle a little water over the flame. Some also like their grillers to be covered during the grilling process.

Personally, I liked mine uncovered. There is just something about the smoke which is, for me, the essence of grilling. Grilled foods are best served warm, right off the grill with some salads or other vegetables of your choice.

About The Author http://feelhungry.com/grilled-chicken  get all your ingredients at morethanpepper.com

Watkins products on sale for october

Hi there just wanted to show you some of the items you can still get on sale for october.

October Specials! Watkins Vanilla Watkins award-winning Original Vanilla is made from the world's finest Madagascar Bourbon vanilla beans. Our secret low-alcohol, double strength formula should be a staple in every kitchen. * Award-winning * The best all-purpose vanilla for baking and freezing CDN 01008 (11 fl oz/325 mL) $16.99 SPECIAL $15.49 Watkins Pure Vanilla Watkins has been the pioneer in premium vanilla and extracts for over a century. Our vanilla is made from the world's finest Madagascar Bourbon vanilla beans, so it's only natural that we would offer the same great product, but in a USDA certified premium organic form. CDN 00402 (2 fl oz/59 mL) $10.99 SPECIAL $9.99 Watkins Baker's Size Extracts  Watkins superior quality extracts in a large, value size for serious bakers! (8 fl oz/236 mL) 21201 Cinnamon 21206 Rum CDN $10.99 each SPECIAL $9.49 each 21200 Chocolate 21202 Maple CDN $11.99 each SPECIAL $10.49 each 21208 Caramel 21203 Peanut Butter CDN  $13.49 each SPECIAL $11.99 each Watkins Gourmet Herbs and Spices At Watkins, we go the extra mile to find the very best of the world's herb and spice crop. When you buy Watkins, you buy only the best. 00572 Basil (.56 oz/16 g) 60397 Cinnamon (2.0 oz/56 g) 00574 Curry Powder (1.8 oz/50 g) 00576 Dill (.70 oz/20 g) 60396 Ground Black Pepper (2.0 oz/26 g) 00588 Mustard (dry) (1.9 oz/54 g) 00586 Oregano (.63 oz/18 g) CDN $5.99 each SPECIAL $5.49 each 00517 Beef Seasoning (3.2 oz/90 g) 00518 Chicken Seasoning (2.3 oz/65 g) CDN $5.99 each SPECIAL $5.49 each 60398 Nutmeg  CDN $6.29 SPECIAL $5.79 OR purchase two or more of the listed spices and save even more!00572 Basil (.56 oz/16 g) 60397 Cinnamon (2.0 oz/56 g) 00574 Curry Powder (1.8 oz/50 g) 00576 Dill (.70 oz/20 g) 60396 Ground Black Pepper (2.0 oz/26 g) 00588 Mustard (dry) (1.9 oz/54 g) 00586 Oregano (.63 oz/18 g) US $3.99 each SPECIAL $2.99 each CDN $5.99 each SPECIAL $4.49 each 00517 Beef Seasoning (3.2 oz/90 g) 00518 Chicken Seasoning (2.3 oz/65 g) CDN  $5.99 each SPECIAL $4.49 each 60398 Nutmeg   CDN  $6.29 SPECIAL $4.79 Cinna-Cream Sprinkles  Combine Watkins Cinnamon with the sweet, creamy taste of vanilla icing, and suddenly your morning toast tastes like a cinnamon bun! Just sprinkle on buttered toast; also great on cereal or oatmeal. CDN 35310 (5.64 oz/160 g) $10.99 SPECIAL $9.49 All-Natural Poultry Seasoning -Not Pictured  A savory combination of our premium-quality herbs is specially blended to complement any poultry dish. It's the best seasoning for stuffing you've ever tasted (recipe included on label). Add this seasoning to any chicken or turkey casserole, use it as a rub for roasting, or add it to ground pork to make a breakfast sausage. The possibilities are endless!    CDN 21143 (1.58 oz/45 g) $7.99 SPECIAL $6.99 Watkins Meat Magic Brings out natural meat flavors and helps promote tenderness by sealing in meat's natural juices. One bottle enhances more than 30 pounds of meat. CDN  01168 (11 fl oz/325 mL) $12.99 SPECIAL $11.49 Watkins Grinders  Satisfy your craving for seasonings with Watkins grinders. These disposable grinders have a unique, eye-catching design, and the top-quality ingredients inside will please your palate. The grinders are convenient and easy to use-just twist to grind. 00531 Coarse Sea Salt (3.1 oz/90 g) 00532 Four Peppercorn Blend (1.6 oz/48 g) 00533 Garlic Peppercorn Blend (2.2 oz/65 g) 00530 Whole Black Peppercorns (1.7 oz/50 g) 00534 Chicken Seasoning (1.9 oz/54 g) 00540 Pizza & Pasta Seasoning (2.05 oz/58 g) 00538 Seafood Seasoning (1.94 oz/55 g) 00541 Steak & Chops Seasoning (1.9 oz/54 g) Purchase any All-Natural Gourmet Grinder (00531, 00532, 00533, 00530, 00534, 00540, 00538, or 00541), get one Garlic Peppercorn Blend Grinder for $3.99  CDN $6.99 each SPECIAL $5.99 each Watkins Soup and Gravy Bases Handy building blocks for delicious home cooking! Whip up delicious stocks, gravies and sauces without hassle. Real beef, chicken, mushrooms and other wholesome ingredients provide homemade flavor without expensive canned soups and overly-salty bouillon cubes. Enjoy a quick cup of soup or create easy, flavorful entrées and side dishes by adding items from your pantry.  * Makes up to 50 servings per can CDN  21175 Beef (8.29 oz/235 g) 21176 Chicken (8.29 oz/235 g) $11.49 each SPECIAL $9.99 each 21179 Cream (8.64 oz/245 g) 21177 Mushroom (7.58 oz/215 g) 21178 Onion (8.64 oz/245 g) $11.99 each SPECIAL $10.49 each Watkins Baking Staples  Cooking Spray Non-stick butter-flavored cooking spray lets you achieve virtually fat-free cooking. Nearly 1,600 servings per can! CDN 31040 (14 oz/397 g) $10.99 All-Natural Baking Cocoa  Our naturally processed, 100% pure cocoa gives the best flavor for baking.   CDN 01038 (3.9 oz/110 g) $8.99 Baking Powder  Our double-acting baking powder is made without any aluminum compounds. CDN  01039 (9.25 oz/262 g) $7.99 Purchase one Cooking Spray (31040) and one Baking Powder (01039), get one Baking Cocoa for $5.49 Watkins Menthol Camphor Cough Suppressant Rub This cooling, soothing product has been making people feel better for more than 90 years. It helps relieve that stuffedup, congested feeling of a chest cold and suppresses the accompanying cough. Provides temporary relief from: * backache * lumbago * strains * bruises * sprains * arthritic pain * rheumatic pain CDN  32358 (4.13 oz/117 g) $10.99 SPECIAL $9.99 Watkins White Cream Liniment This effective pain relief formula uses evergreen based counterirritants to provide temporary relief from arthritic aches and pains, as well as muscle strains, aches, and soreness caused by exertion.  * Cream lotion: won't dry the skin; leaves it feeling soft and smooth * Rubbing formula: rub into skin to stimulate circulation CDN   32316 (11 fl oz/325 mL) $16.99 SPECIAL $14.99 Deep Muscle Cooling Gel  Cool and soothe muscle aches, minor arthritis, and simple back pain, naturally! Natural menthol works overtime, overriding the sensation of pain by stimulating nerve endings that transmit cold, much like an icepack! * 97.2% natural * Simple squeeze dispensing * Eco-friendly formula and packaging CDN 32309 (3.3 oz/93.6 g) $9.99   Cough Syrup & Decongestant  This drug free, non-habit forming cough medicine is safe, free from side effects and recommended for both adults and children.  Some cough medicines work by suppressing coughs, ours uses a special herbal compound which functions as an expectorant.CDN 32319 (350 mL) $13.99 SPECIAL $11.99 Watkins Hand and Body Lotions Keep your body's delicate skin soft with J.R. Watkins Hand & Body Lotions. This rich formula provides deep, long-lasting moisture that leaves skin naturally smooth, soft and nourished. Our formula contains more than 10 natural oils and extracts to protect and pamper even the most sensitive skin. (11 fl oz/325 mL) * 97-99% natural * Helps relieve chafed, chapped and dry skin20470 Aloe & Green Tea 20510 Coconut Milk & Honey 20442 Grapefruit 20486 Lavender 20487 Lemon Cream 20520 Mango 20474 Vanilla CDN $11.99 each SPECIAL $10.49 each Body Oil Mist-NEW! This rich, moisturizing spray leaves your skin feeling soft and smooth. Formulated with apricot kernel oil and vitamin E to nourish your skin with essential nutrients it needs. Because the oil is quickly absorbed by the skin, it leaves a dry yet soft feel. (6 fl oz/177 mL) * Perfect for dry skin CDN 20452 Lavender $9.99 Sugar and Shea Body Scrub -NEW! Achieve a radiant glow with this natural body scrub! Sugar and shea butter combine with natural oils to gently exfoliate and moisturize, leaving skin smooth, soft and irresistible to the touch. (8 oz/ 226g) * 100% natural * No-mess tube application CDN 20451 Lavender $14.99 Lavender Crème Bath-NEW! Relax and recharge in a warm bath enhanced with luxurious, lavender-scented bubbles. Watkins Lavender Crème Bath turns the typical bath time into a truly indulgent experience. (11 fl oz/325 mL) * 99.15% Natural * Lavender aroma promotes relaxation and eases anxiety naturally CDN 20453 (11 fl oz/325 mL) $12.99 Watkins Foot Care Rejuvenate tired feet! Formulated with pure peppermint oil, our natural foot care will provide a burst of aromatic peppermint while tingling and reviving dry, aching feet. * Exfoliates, moisturizes and softens dry, rough skin  Rejuvenating Foot Cream * 98% natural CDN 20478 (11 fl oz/325 mL)$11.99 SPECIAL $10.49 Smoothing Foot Scrub-Limited Quantities * 99% natural  CDN 20479 (12 fl oz/355 mL) $12.99 SPECIAL $11.99 Lip Care  Medicated Lip Balm Menthol and camphor combine to hydrate severely chapped, cracked and wind burned lips. * 100% natural CDN 33535 (0.15 oz/4.25 g) $4.99 Natural Beeswax Lip Balm Our lightweight, natural lip balm contains premium beeswax, vitamin E and shea butter to provide a protective barrier against dry, chapped lips. Flavored with a hint of pure peppermint oil, this lip balm is perfect for the entire family. * 100% natural CDN 13533 (0.15 oz/4.25 g) $3.99 Weatherproofing Lip Balm Guard your lips against nature's harsh elements with this lightweight formula. It's ideal for use during outdoor activities and includes natural raspberry flavoring. * 100% natural CDN  23534 (0.15 oz/4.25 g) $3.99  Purchase one Beeswax (13533) or one Weatherproof Raspberry Lip Balm (23534), get one Medicated Lip Balm for $2.99 Watkins Pucker Up Lip Care Two of our most popular 100% natural lip tints. Contains: Tickled Pink (.09 oz/2.55 g) Simply Mauve-lous (.09 oz/2.55 g)CDN  20225 $11.98 Purchase one Pucker-Up 2 Pack, get the second for $5.99 Orange Citrus Tub and Tile Cleaner    Just a light mist of J.R. Watkins Natural Citrus Tub & Tile Cleaner will leave your bathroom tub, tile and fixtures spot-free! And because it doesn't contain phosphates, it won't irritate sensitive skin like other cleaners. Drive away hard water stains and soap scum with this environmentally friendly cleaner that is safe for your septic system. You wouldn't put dangerous chemicals on your skin; why use them to clean your shower?  CDN  16788 (24 fl oz/710 mL) $5.49 Purchase one Orange Citrus Tub & Tile Cleaner, get the second for $3.59 Watkins All Purpose Cleaners Rid your home of dirt and grime without the harsh toxins found in other all purpose cleaners. J.R. Watkins Natural All Purpose Cleaner quickly removes grease and grime from most surfaces in your home. You'll find hundreds of uses for this great streak-free, earth-friendly cleaner. Our easy-to-use spray and wipe formula is available in five premium fragrances. (24 fl oz/710 mL) Put this cleaner to the test on a variety of surfaces: * Appliances, sinks, countertops, stainless steel * Fixtures, floors, walls * Sealed granite, tile 16781 Aloe & Green Tea 16787 Grapefruit 16783 Lavender 16782 Lemon 16784 Orange CitrusCDN   $5.99 each  Puchase any All Purpose Cleaner (16781, 16787, 16782, 16783 or 16784), get one Lavender All Purpose Cleaner for $3.79 Foaming Hand Soaps NEW! The moisturizing foam in our premium hand soaps gently cleanses the skin while our signature fragrances leave hands smelling fresh. Juicy Sweet Apple for kids works naturally on your little one's hands, so you have less to worry about. (9 fl oz/266 mL) * Gently moisturizes * Fragranced with essential oils 20623 Aloe and Green Tea 20624 Coastal Breeze 20622 Grapefruit 20625 Kids' Juicy Sweet Apple CDN $5.99 each _____________________________________________________________________________ Recipe of the Month Microwave Teriyaki Sauce Use this delicious sauce as a marinade for chicken or steak. If using it as a marinade for steak you might not want to thicken it. 1/2 c Watkins Meat magic 1/8 c. packed brown sugar 1/8 tsp. Watkins Garlic Powder 1/2 tsp. Watkins Ginger 1 TBSP. lemon juice Mix all ingred. together and microwave on high for 2 min. Remove and add 2 rounded tsp. cornstarch dissolved in 1/8 c. water. Stir well. Microwave on high, stirring at 20 second intervals until thickened and clear. If grilling, spoon over meat/chicken about 3-5 minutes before it is to be served. If baking in oven, marinate before baking and baste during cooking time. This sauce is also delicious drizzled over rice. ____________________________________________________________________________ Earn extra income for the Fall With Watkins... Fall sales are always hot with Watkins...start this month and get a $10 Gift Certificate to use with your first order. Open the Door to Extra Income for only $39.95 Contact me today: Phone: E-mail:tom@morethanpepper.com The statements made and opinions expressed on this page are those of the Independent Watkins Associate who is the publisher of this document, and are not to be construed as the statements or opinions of Watkins Incorporated.

waktins spices

Just wanted to see if i could properly upload these photos still technically challenged to say the least.

September sales

A big variety of watkins all natural spices as well as our biggest can of black pepper are on sale now for the month of september. There are also many other items for home and body on sale as well. Waktins sale items

Organic spices

Once again our line of organic spices is on sale for march making it the right time to try them out.
check them out at Watkins organic spices.